Bershka Trend Book SS20 - The new campaign
GO TECHNO
Made to stand out on Instagram. Tech fabrics. Filters. Transparent. Reflective. Mesh. Pops of neon. Chunky shoes. 2000-style glasses.
FAIRYTALE FANTASY
Retro florals never felt so new. Pastels. Puffy sleeves. Iridescent materials. Powerful tonal tailoring. Scrunchies.
2000 HACKERS
Dress code: digital. Cyber graphics. Transparent. Reflective. Rip-stop track pants. Rubber logos. Minimal raincoats
FEARLESS FEMMES
The new femininity is bold and unapologetic. Corset. Sharp shoulders. Patchwork denim. Coloured animal prints. Waist focus. Oversized frames. Gold chain details
SUMMER OF ’89
The new wave of cool casual. Washed pastels. Magenta pink. Washed black. Loose-fit denim. White and ecru. Pastel swim shorts. Shorts/shirt twin set. Psychedelic typeface print.